Principles
Some patterns I've noticed from building systems over time. What holds up, what doesn't, and where things tend to break.
Long horizons over quick exits
Building things meant to last, not projects optimized for short-term outcomes. Work that compounds usually requires patience and multi-year timelines.
Systems over content
Engagement emerging from well-designed systems rather than a constant stream of new content. Systems create leverage and replayability; content is valuable, but expensive to sustain without strong underlying structure.
Small teams, clear ownership
Small teams where individuals own outcomes, not just tasks. Adding headcount rarely fixes execution issues and often introduces coordination costs instead.
Direction before speed
Moving quickly matters, but only after direction is clear. Getting alignment up front so execution can move with fewer course corrections later.
Optionality over early commitment
Making decisions that preserve future options. Avoiding irreversible choices early and committing once the cost of waiting outweighs the value of additional information.
Durability over hype
Not optimizing for launch-day metrics or short-lived attention. Focusing on whether the work still functions and still matters years later, under real use and changing conditions.
Alignment over persuasion
Working with people who understand the direction without needing to be convinced at every step. This page is here to create clarity, not to persuade.
If this resonates
Happy to chat if you're working on similar stuff.